Analysis of what your users are doing on your website or app, how they are getting there, and who they are is critical to improving the user experience, search, and return on investment for marketing dollars spent. Proper review of web traffic and mapping this activity to an organization’s goals can be a full-time job, however, often only ad-based media organizations and tech companies put adequate resources against this activity. Shannon has experience using the following tools to measure user activity and furnish insights and metrics to stakeholders:

• Google Analytics
• Sprout Social / Buffer / HootSuite