Digital Project Management

Producer, The JFK Challenge App for Kids
JFK Library Foundation, Publisher
Bluecadet, Agency

JFK Challenge from Bluecadet on Vimeo.

Project description:

Selected as a “best new app” by Apple, The JFK Challenge turns kids into NASA and Peace Corps trainees ready to accept President Kennedy’s charge to accomplish great things and make a difference in the world. As virtual astronauts in the Space Race mission, players travel back in time to train for the Apollo 11 flight; they try on a spacesuit, steer the spacecraft, and explore the Moon’s surface. The Peace Corps mission takes young volunteers to Colombia, where they learn Spanish words and help dig canals and build schools. Combining custom games and animations with primary sources from The John F. Kennedy Presidential Library and Museum, The JFK Challenge iPad app fosters interest in the sciences, exploration, volunteerism, and cultural exchange.

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Website Redesigns

The process of managing a website redesign project from the client side touches every aspect of the project including: stakeholder interviews; project management; wireframes; creative concept; user testing; content audit; content strategy; technical specifications; prototyping; governance; workflows and permissions; content creation and migration; internal and external communications and marketing; product launch; content management; technical support and maintenance.

Shannon has led enterprise redesign projects for Stonehill College, Harvard Law School and Lifetime Arts.

Digital Product Development & Launch

In addition to the Executive Education work she did at Harvard Business Publishing, Shannon has conceived of several sites and digital products for Lifetime Arts:

Corporate Intranets and Knowledge Management

At DDB Worldwide, Shannon was on the team that planned and launched the global advertising agency network’s first global intranet, DDB Connect, which had been developed and designed by a digital team in DDB’s London Office. In the pre-Facebook age, this intranet not only offered the agency’s 10,000 employees in 200 offices across 99 countries access to centralized company information and case studies, but also featured user profiles where employees could share with each other information about their work, professional experience and personal interests. This web-based intranet was the next generation of a client-agency extranet that DDB had initally used for this purpose. Post-launch, Shannon was the editor-in-chief of DDB Connect and was responsible for working with teams around the world to curate and share case studies and company news.

While at Condé Nast, Shannon managed the corporate intranet which offered access to an ever-changing calendar of magazine promotions and programs, human resources and IT materials and services as well as executive communications and publicity.