Fig. 1. Content Strategy as defined by Brain Traffic.
Content strategy is the practice of planning executions that meet an organization’s strategic and business goals, as well as the needs of their users or audiences. It also included assessing the institution’s capacity to support the content and execution and makes recommendations accordingly.
At DDB Worldwide, Shannon developed content strategy and execution for the global agency network’s corporate public relations and corporate university groups. At Stonehill College, Harvard Law School and the JFK Library Foundation, she partnered with academic and administrative departments to develop and execute content strategies for a number of academic programs, law clinics, institutes, administrative offices and special digital projects.
In her role as Senior Manager, Content Curation, at Harvard Business Publishing, Shannon has been charged with developing a content strategy for editorial content across the Corporate Learning unit’s executive education projects and integrating content from Harvard Business Review.